DezignQuest has successfully launched an email marketing programme for Temasek Foundation, Singapore

The first issue of News@TF, a quarterly e-newsletter by Temasek Foundation received a successful open rate of 50% within 1 week. Managed by DezignQuest, the email marketing programme comprises an emailer and a microsite. In addition, a tracking mechanism was also created to study the reading habits of the readers.

Multiple contents, lengthy articles and numerous pictures. How do you fit them in a single enewsletter? Those were the issues facing Temasek Foundation, www.temasekfoundation.org.sg, a non-profit philanthropic organisation established by Temasek Holdings, Singapore.

After the successful launch of Temasek Cares’ website, another organisation of Temasek Holdings, DezignQuest (DQ) was commissioned to provide assistance in designing and distribution of News@TF.

During the initial discussion, concerns were raised regarding the numerous materials to be included in a single issue. An overcrowding of content may result in lost of appealing factor for the e-newsletter.

Following deliberations and exploration of different ways of managing the concern, a decision was made to create a microsite residing within the organisation’s website. A microsite that hosts a mini website is able to feature contents in specific pages or sections. It also provides the opportunity for the installment of a slideshow featuring content-related pictures.

Building the microsite is a viable move for it provides a focused reading and the possibility of deploying interactive elements which increase the viewing pleasure.

Within a week, the emailer has recorded an extraordinary 50% open and 30% click-through rates which prove that the creation of the microsite was indeed a wise decision.

This update is brought to you exclusively by DezignQuest. We specialise in creative+effective design on print, web and e-marketing to achieve high returns for our clients. Download our latest portfolio here: http://dezignq.com/works/dq-portfolio-new.pdf