Are you making these mistakes with your website and brochure?

Are you making these mistakes with your website and brochure?

Many B2B companies today are making various mistakes with their website and brochures. Not only are they not making full use of what these mediums can do, they also do not plan their brochure and website in such a way that they complement each other harmoniously. This will negatively impact their bottom line. However, with some simple steps, B2B companies can easily turn the whole situation around.

Today’s article will be about something very serious.

It is very serious because it concerns the most crucial aspect of your B2B company: your profits.

So please take a moment to read this article and that you may walk away better informed than you were before.

How can you increase your profits? By having more clients.

However, are you aware that you may be making some mistakes with your website and brochures that are turning away potential clients ?

Please look at the following mistakes and see if you are making any:

Your Website

Mistake #1: Not tapping the full potential of multimedia (audio, video, animation).

Mistake #2: Your website’s content does not provide value to and build rapport with potential clients.

Mistake #3: Your website’s development was conceived from your company’s point of view and not your customers’.

How to rectify it

Ultimately, your company was formed to fill unmet needs for certain products or services. You may have an excellent product or service, but if your website cannot convince customers of this fact, your company’s bottom line will suffer.

The first thing that you have to do is reformulate the development of your website to appeal to your prospects. Your site’s contents should be aimed at nurturing a deep connection with them. It shouldn’t merely be a showcase for your products, prospects should feel bonded to your company and trust in your judgements and products.

By bolstering the contents of your website with video interviews and informative talks, you will deliver great value to your clients and render your company more personal and real to them. Posting the latest developments in your industry and publishing educational pieces will only go further in making you an indispensable part of your clients’ lives.

For years, DezignQuest has helped many a business with the development of their websites. At every stage, we keep your goals in mind so that the final product will be exactly what you’re looking for. We even aid in creation of multimedia content for your site!

Your brochures

Mistake #1: Your brochure design leaves prospective clients unimpressed.

Mistake #2: The contents presented inside the brochure is not laser-focused on your target audience; be it an industry or a specific group of buyers.

How to rectify it

Once potential buyers are ready to meet you face-to-face, it’s time to supplement your sales presentation with well-designed brochures that they can hang on to.

The design of your brochure should be so attractive and of such great quality that they just cannot resist flipping it open.

Once they’ve gotten it open, it is time to take them further down the rabbit hole; by presenting more exclusive content in that brochure that you wouldn’t normally reveal on your website. For example: facts and figures, key analysis and real-life case studies of your products.

At the same time, every single content that you put in your brochure should be specifically tailored to target that particular audience.

As an American poet, Maya Angelou, once said:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Your prospects should feel that you are directly addressing their needs and concerns, and this is not something that you can compromise on.

Your website & your brochure

Now that you know how to better use your website and your brochure, it is time to talk about bringing both mediums together.

Instead of wasting your time and money repeating content on both your website and brochure, it is exceedingly better to have them complement each other.

What do we mean by that?

That means planning out in advance what content to put on which medium so that you’ll be taking full advantage of their respective strengths and compensating for their respective weaknesses.

Just like a spellbinding novel, each step of your customers’ journey towards you should unfold in a gratifying way. They visit your company’s website and find the content useful. As time passes, the valuable information that you regularly put up, makes them trust you more and more. When it comes to the sales presentation, they are further enthralled by your salesperson, including the design of and the content in your brochures.

In their minds, they will be thinking by then that they’ve made the right choice by coming to you. After the purchase, it is not over because just like a dependable friend, your company continues to provide them with value and they will come back for more later, and even recommend you to others.

Thus is the worth of having your website and brochures complement each other. As a coherent whole, their effectiveness increases by multiples and you outdistance your competitors.

Now that you are well aware of these common mistakes, we hope that you’ll do what is necessary to make the changes. In the end, your company really has nothing to lose but everything to gain from this.

At DezignQuest, we have had much experience in handling both mediums. Furthermore, we make full use of our extensive experience to advise clients on how to plan the contents, so that they will complement each other marvelously.

In truth, these changes are painless to implement, and all you need is just someone skilled to guide you through the process. So please do not hesitate to drop us an email at info@dezignq.com, or call us at 6396 4125. You’ll be pleasantly surprised at how your company’s bottom line can vastly improve with our help.